Full-stack marketer with 6+ years experience in Brand Strategy, Storytelling, Content Development , Campaign Analysis, & Digital Marketing in Philadelphia.
Hi! I’m Sam. I graduated from the Fashion Institute of Technology with a Bachelor’s of Science in Creative Advertising and Marketing Communications. I’m incredibly passionate about telling brands’ stories through inspiring content and vivid storytelling across their digital platforms. Currently, I am Creative Marketing Manager at Asset Based Lending.
My Experience
UMortgage
Reflecting on UMortgage’s core values, I developed content strategies that aim for consistency, business growth, and relationship building with a team of Social Media Coordinators, Copywriters, Digital Media Producers, Graphic Designers, and more.
UMortgage is passionate about supporting each of our Loan Originators with the tools and resources they need to succeed. Through personalized assistance, my team provided the necessary assets to ensure professional marketing materials are accessible to everyone in the company.
In an ever-changing industry, Marketing is constantly evolving. I worked to stay on top of industry trends, updates, and changes affecting UMortgage’s Loan Originators, while properly communicating and educating the team.
Liberty Fashion & Lifestyle Fairs
Integrated targeted marketing campaigns across our brand portfolio to grow a community of Men’s and Women’s Retail Buyers by over 20%. Discovered and partnered with creative brands to produce exciting activations on the show floor. Wrote energizing copy for all print show materials.
A little more…
My motivator is all about creating and personifying and companies’ identities in fiercely competitive market. It's a role that calls for a unique blend of strategic thinking, creative vision, and deep marketing expertise.
In my position as the head of the creative and brand strategy team, I have a set of responsibilities that truly define my role.
Brand Development: I take pride in developing and upholding a strong and unified brand identity for our mortgage company. It's about articulating your core values, mission, and vision, ensuring that these foundations are consistently communicated to everyone, from internal teams to raving customers.
Creative Direction: A significant part of my role involves providing the creative direction for our marketing campaigns, advertisements, and promotional materials. Shaping the design and messaging to make sure they resonate with your brand identity is a major part of your success.
Market Research: Understanding the dynamics of the market and consumer behavior is key. I'm deeply involved in conducting market research, gaining invaluable insights that steer strategic decisions and open doors to growth and differentiation.
Team Leadership: Being a leader means leading by example. I oversee a talented team of creative professionals, including designers, copywriters, digital media producers, and more. It's not just about management; it's about inspiring and guiding my team towards achieving our branding and marketing objectives.
Strategic Planning: My expertise lies in developing and executing brand and marketing strategies that propel our business forward. I set clear objectives, analyze data meticulously, and adapt strategies to keep you ahead in the fast-paced market.
My career is dedicated to creating and nurturing a powerful presence for brands, strategically positioning them in fiercely competitive industries. My blend of creative and brand strategy is the driving force behind success, enabling brands to connect deeply with their customers and partners on a global scale.