SOCIAL

MEDIA

The heart of your brand’s story often starts, and ends, with your social media presence. Below are a few campaigns that helped brands tell their story, personify their core values, and reach their goals.

The Winner’s Circle

The Winner’s Circle is a monthly campaign aimed at platforming UMortgage’s top Loan Originators to share the tools the UMortgage platform offered them to increase their business and become a stronger originator.

Our debut webinar reached over 3,000 accounts, 25% of which were prospective Loan Originators, being delivered the value propositions of UMortgage in an organic manner of others’ success.

Campaign concept & strategy, speaker identification, and branding direction were executed by myself.

Keys to Joy

Keys to Joy was a campaign launched with the goal of illuminating the emotional value of purchasing your home. Each of these posts depicts a Loan Originator reenacting a voicemail to their borrower, letting them know that they’re clear to close on their dream home.

This campaign grew the UMortgage brand’s reach, with 23% of its reach coming from non-followers, and a 280% higher share rate than the channel’s average.