Hi! I’m Sam. I lead Brand & Growth Marketing at Asset Based Lending, where I relaunched a 15-year-old brand and built the strategic and creative engine that fuels our Sales pipeline.
$1.5M+
annual digital ad budget under my leadership at ABL
~40%
fewer disqualified leads in Omnium’s first month
~1,000
real estate agents onboarded to Agent Connect in under 6 months
15 yrs
of brand equity, relaunched with a full identity overhaul
Asset Based Lending
A full identity overhaul spanning logo, visual system, and website, brought to life through in-person activations and digital storytelling, backed by the strategy, team, and systems that turn visibility into pipeline.
AI-Powered Marketing Tools
Omnium pulls signal from Google Ads, Meta, Reddit, GA4, and our CRM to flag wasted spend and trace lead quality back to the source. The Marketing Command Center gives every team member a dashboard built around their actual role, with an Industry Pulse that connects market shifts to their work. Both built with Claude Code.
UMortgage
From launching Agent Connect to nearly 1,000 agents, to Winners Win (500+ attendees, a 4.8/5 rating) and Elevate to Dominate (300+ loan originators in Palm Beach), each promotion came with more scope and a bigger stage.
VP of Brand & Growth Marketing · 2024–Present
I own the full marketing function, setting brand and growth strategy end to end and leading a cross-functional team of creatives and strategists alongside Sales and executive leadership.
Social Media Coordinator → Digital Marketing Specialist→ Marketing Team Leader · 2021-2024
I led a team of social media coordinators, copywriters, digital media producers, and designers, building content strategies for consistency, growth, and relationship building across a national network of loan originators.
Retail Relations Coordinator · 2017-2020
I grew our community of retail buyers by over 20% and led a sustainability campaign across our brand portfolio that collected more than 10,000 pounds of waste worldwide.
Fashion Institute of Technology, B.S. in Creative Advertising & Marketing Communications
Every channel, campaign, and hire ladders back to one clear story about who we are and why we win.
Teams, systems, and data that compound. When the tool I need doesn’t exist, I build it.
Visible is the floor. I partner with Sales and leadership so marketing is accountable for pipeline, not just activity.